Teach For America Alabama · 2025 to now
The Honor Could Be Yours
What the 'Bamaly has built in 15 years deserves storytelling infrastructure, not just content for a celebration.
From our storydeck for TFA Alabama
I · Spring 2025
Immersion & Discovery
Our founders started out as corps members. In spring 2025 we came back to Alabama to listen: to the people who built fifteen years of this work, and to the people it was built for. Those conversations gave us a sales teaser and a name. The Honor Could Be Yours.
This generation is less likely to listen to a representative — they need to hear it from someone who actually did it.
Bryan Billy, Executive Director, TFA Alabama
II · December 2025 to now
The Campaign
Fifteen years of the 'Bama-ly, told for two audiences: the next generation of teachers, and the people who fund and champion them. One production week took us through Birmingham, Tuscaloosa, Greensboro, Selma, and Montgomery.
- 28storytellers
- 70interviews
- 5Alabama cities
- 3documentaries
- 60page zine
- 44portraits
Three films. Origins, Impact, Vision.
A promise made. A promise kept. A table being set.
The three films are in post-production now.
III · The next 15 years
Infrastructure, Not Content
A celebration ends. Infrastructure keeps working. Alongside the films and the zine, we built TFA Alabama a system to keep telling its story: an audience map, a distribution plan for every medium, a photo direction, and a live archive where alumni send in fifteen years of photos and footage.
When an emerging champion sees someone who looks like them on these pages, that's not coincidence. It's architecture.
From our storydeck for TFA Alabama